Platinum Collection

A true damage defence hero against the harsh effects of daily styling and exposure to UV and environmental pollution - helps prevent damage and gua...

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildu...

Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifi...

Joico Defy Damage Trio Gift Pack :  Defy Damage Protective Shampoo 300ml.  Defy Damage Protective Conditioner 250ml Defy Damage Protective Shield ...

Joico – Dream Blowout 200ml Add serious shine and smoothness to your hair with Joico Dream Blowout. This innovative blow-dry cream helps reduce dry...

Joico – Dream Blowout Glass 59ml Achieve smooth, shiny, and frizz-free results with Joico Dream Blowout Glass. This lightweight blow-dry crè...

Shine-boosting Flip Turn is the spray that never flakes out on you. Work all the angles with ease –the innovative nozzle does the job for you.Ultra...

The minute you shake it, you’ll know this radically different liquid-to-powder texturizer is getting ready to deliver satiny, drama-filled, volumin...

Shield your hair from heat damage with Joico Heat Hero, a lightweight thermal protection spray designed to defend strands from styling tools while ...

This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard w...

HydraSplash is designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. Fine, dry, b...

Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brilli...

Joico Hydra Splash Duo Gift Pack :  HydraSplash Hydrating Shampoo 300ml Hydra Splash Hydrating Conditioner 250ml Luxurious lather, Thoroughly Clean...

A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is th...

Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes...

HydraSplash is designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. Fine, dry, b...

Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrat...

Joico InnerJoi Hydrate Conditioner 1000ml  Restore softness, shine, and hydration with Joico InnerJoi Hydrate Conditioner 1000ml, a professional sa...

This va-va-voom mousse builds extraordinary, crunch-free volume in any masterpiece you can dream up; while instantly infusing hair with sumptuous v...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body wi...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body wi...

Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. Long-lasting, full, lush, manageable strands come to ...

Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. Long-lasting, full, lush, manageable strands come to ...

Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, cru...

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formu...

JoiMist Firm locks in Level 7-10 style and locks out the elements that can ruin your style for a stay-put finish that can stand up to humidity and ...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement...

Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the...

Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner...

Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner...

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antiox...

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antiox...

COLOR-PROTECTING SHAMPOO 300ML LUSTER LOCK TREATMENT 250ML LUSTER LOCK MULTI-PERFECTOR SPRAY 200ML

A hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less d...

This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technolo...

Joico – K-Pak Duo Gift Pack Repair and strengthen damaged hair with the Joico K-Pak Duo Gift Pack. Featuring Joico’s award-winning K-Pak formula, t...

This thirst-quenching treatment delivers intense and immediate hydration to parched strands - making it ideal for dry hair.

Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst? This intensely hydrating treatment tu...

At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just l...

This silky leave-in treatment leaves behind an invisible-yet-powerful shield of protection against styling stress, thermal damage, and UV exposure ...

Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing w...

This deep-repairing wonder unlocks out-of-this-world colour vibrancy, mirror-like shine, and strands that not only look healthier but are 9X strong...

Removes product residue, excess oil, and impurities that can dull your hair’s luster and weigh it down - without stripping away shine and slip, or ...

K-PAK Cuticle Sealer pH neutraliser to smooth cuticle. As an in-salon treatment to dramatically enhance the condition and end result of every serv...

Repairs, strengthens, and protects hair precisely where it needs it, the iconic K-PAK collection helps repair years of visible damage and fight fut...

On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness...

On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness...

Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps for...