Fashion Colours

Our vegan and cruelty-free hair bleaching kits give your hair the perfect blonde base that makes our legendary color pop! Accessories NOT sold sepa...

Love Color™ color depositing conditioner leaves hair looking vibrant, nourished and refreshed. Keep color as vibrant as the day you first colored y...

Love Color™ color depositing conditioner leaves hair looking vibrant, nourished and refreshed. Keep color as vibrant as the day you first colored y...

Love Color™ color depositing conditioner leaves hair looking vibrant, nourished and refreshed. Keep color as vibrant as the day you first colored y...

Love Color™ color depositing conditioner leaves hair looking vibrant, nourished and refreshed. Keep color as vibrant as the day you first colored y...

Love Color™ color depositing conditioner leaves hair looking vibrant, nourished and refreshed. Keep color as vibrant as the day you first colored y...

Love Color™ color depositing conditioner leaves hair looking vibrant, nourished and refreshed. Keep color as vibrant as the day you first colored y...

Love Color™ color depositing conditioner leaves hair looking vibrant, nourished and refreshed. Keep color as vibrant as the day you first colored y...

Love Color™ color depositing conditioner leaves hair looking vibrant, nourished and refreshed. Keep color as vibrant as the day you first colored y...

The Amplified™ formula for our semi-permanent hair colour lasts 30% longer than our High Voltage® Classic hair colour! This formula is not meant fo...

Alien Grey is a cool, medium slate gray hair dye. For the most out-of-this-world results, lighten your hair to the lightest level 10 blonde before ...

GUILT-FREE GLAMOUR!® Siren's Song is a neon blue-green hair dye. For best results, we recommend applying to hair that has been pre-lightened to the...

GUILT-FREE GLAMOUR!® Enchanted Forest® is a deep teal green dye with blue undertones that gives hair dark, earthy tones. This color can give virg...

GUILT-FREE GLAMOUR!® Blue Moon is a bright, neon, cool true blue hair dye. For the most vibrant results, we recommend lightening hair to a very lig...

GUILT-FREE GLAMOUR!® Blue Steel is a cool, silver hair dye with blue undertones. For best results, we recommend lightening hair to the lightest lev...

GUILT-FREE GLAMOUR!® Coralline Dream is a luscious light coral hair dye in honor of Pantone's 2019 Color of the Year "Living Coral". This is one ...

Amethyst Ashes is a smoky grey hair dye with cool purple tones. For the most radiant results, we recommend lightening hair to the lightest level 10...

The CREAMTONES® collection is a pastel-lover’s dream come true! Sea Nymph is a pastel minty green hair dye with yellow undertones in our Creamton...

Back Dreamsicle® Creamtone® Perfect Pastel Sale price$12.99USD Regular price$13.99 QTY: DecreaseIncrease Add to cart The CREAMTO...

Dark Star is a very deep, slightly purple-toned grey hair dye. For best results, lighten your hair to the lightest level 10 blonde before use. D...

GUILT-FREE GLAMOUR!®Electric Pink Pussycat is a super vibrant highlighter neon pink hair dye with warm, orange undertones. This vivid shade glow...