Products

A multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution. Deliv...

Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifi...

Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers - formulated to work in harmony with all Blonde Life lightener...

Protects, detoxify's, and bumps up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while prev...

Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair wit...

Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, you...

Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, you...

This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness ...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Introducing your golden ticket to bright, beautiful blondes – the NEW Blonde Life Gold Demi Gloss toners by JOICO in shades 9G (Gold Coast) and 10G...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Blonde Life Demi Gloss 12N Nude - Imparts a light, natural-looking blonde tone. Luminous shine, bond-building, and endless toning possibilities? Me...

Blonde Life Demi Gloss 12T Starlight - Provides Blonde Lide's coolest silver, steel and smokey blonde results.  Luminous shine, bond-building, and ...

Blonde Life Demi Gloss 12V Lavender Haze - Helps nutralize the lightest yellow tones for the palest platinum blonde restults.  Luminous shine, bond...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Introducing your golden ticket to bright, beautiful blondes – the NEW Blonde Life Gold Demi Gloss toners by JOICO in shades 9G (Gold Coast) and 10G...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair ever...

Protects, detoxify's, and bumps up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while prev...

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly ba...

Protects, detoxify's, and bumps up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while prev...

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and...

Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow...

Looking for a styler that delivers touchable definition, thermal protection, and reduced frizz all in one fell swoop? That’s what you get with Curl...

Ready to bounce? Spring into action with Curls Like Us Smooth & Bounce. This delightfully airy foam enhances your curl pattern with a lightweig...

Defy Damage is a game-changing home care system that universally protects colour and hair health to help you defy fading and damage. A must-have if...

You love the extraordinary hair repair of K-PAK. You rely on the power of Defy Damage to keep hair healthy. And you want a serious bond-builder tha...

This treatment goes deep to infuse hair with a brilliant, bond-strengthening defence system. Less breakage, more protection from heat styling; and ...

A true damage defence hero against the harsh effects of daily styling and exposure to UV and environmental pollution - helps prevent damage and gua...

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildu...