Products

Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. Long-lasting, full, lush, manageable strands come to ...

Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, cru...

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formu...

JoiMist Firm locks in Level 7-10 style and locks out the elements that can ruin your style for a stay-put finish that can stand up to humidity and ...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement...

Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the...

Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner...

Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner...

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antiox...

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antiox...

A hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less d...

This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technolo...

At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just l...

This silky leave-in treatment leaves behind an invisible-yet-powerful shield of protection against styling stress, thermal damage, and UV exposure ...

Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing w...

Removes product residue, excess oil, and impurities that can dull your hair’s luster and weigh it down - without stripping away shine and slip, or ...

K-PAK Cuticle Sealer pH neutraliser to smooth cuticle. As an in-salon treatment to dramatically enhance the condition and end result of every serv...

Repairs, strengthens, and protects hair precisely where it needs it, the iconic K-PAK collection helps repair years of visible damage and fight fut...

On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness...

Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps for...

Demi-Permanent Liquid Color. Get The Gloss That Outshines. A gentle, ammonia free liquid color system formulated for deposit only. Guarantees predi...

Demi-Permanent Liquid Color. Get The Gloss That Outshines. A gentle, ammonia free liquid color system formulated for deposit only. Guarantees predi...

Intensive marine ingredients help deeply quench dry, dehydrated hair for the ultimate softness and manageability.

Joico – Moisture Recovery Duo Pack Quench dry, dehydrated hair with the Joico Moisture Recovery Duo Pack. This ultra-hydrating shampoo and conditio...

When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. ...

When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. ...

Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not just talking about bringing in ...

It’s a one-and-done application, as Power Spray’s protection and hold keep your style going long after you put it in its place.Humidity protection ...

A concentrated, whipped styling foam that creates maximum density and incredible volume that lasts even in high humidity. Plum Kernel Oil nourishes...

Like skincare that does double-duty, this dual-action exfoliant turns into a luscious foam to gently exfoliate your scalp while leaving hair beauti...

Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of style. Joico Weekend Hair Dry Shampoo not only ext...

Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers - formulated to work in harmony with all Blonde Life lightener...

Get ready to ‘steel’ the spotlight with new Blonde Life SilverLight Lightening Powder that helps prime hair while processing to prepare for on-tren...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Color Intesity Semi-Permanent Creme Color for all hair types. A breakthrough colouring system from Joico which contains the special quadramin...

Joico Vero K-Pak Color Intensity Eraser 43g: Pastels or brights? Unicorn or Pinwheel technique? Thanks to Joico’s NEW Color Intensity Eraser, the c...

Joico Colorful Anti-Fade Conditioner 1 Litre – Nourish, Protect & Extend Your Hair Colour Maintain vibrant, salon-fresh colour with Joico Color...